I read the ALIA 2025 recap and one thing jumped out. The recap itself is the product.
That is the quiet shift happening across awards and industry gatherings. The room is for community, but the real reach happens on feeds and inboxes for weeks after.
Why this matters now
Attention has moved from the stage to the scroll. If you do not design the night for capture and distribution, you leave most of the value on the table.
This is not new, but the bar has risen. We are squarely in the experience economy, where the experience is built to live beyond the venue and into distribution pipelines. This framing has aged well.
How the industry changes
Budgets need to shift from spectacle only to story architecture. That means scripting modular beats that cut clean into short, mid, and long form assets.
Lighting, motion graphics, and audio should be optimized for screens first. The stage serve the lens, not the other way around.
On site crews now include an editorial producer, a rights manager, and a data lead. Their job is to align capture, clearances, and measurement before the first speech begins.
Talent and sponsor contracts must include platform ready usage and windows. If you cannot publish fast, the moment is gone.
What good looks like
Design a run of show with intentional clip moments every ten minutes. Build a living asset list with filenames, durations, thumbnails, and usage notes.
Pipe highlights to editors in real time with prebuilt templates. Publish a same night sizzle, then a week of themed cuts, then a deeper retrospective that lands learnings.
Measure beyond vanity views. Track completion, saves, shares, and newsletter signups tied to specific moments.
My takeaway
Events that win in 2025 will think like studios. They will plan the narrative arc of the night, then plan the distribution arc of the next thirty days.
As a filmmaker and technologist, I will fund capture first, not last. The night is fleeting, but the content is compounding.
Joshua Campbell
Director