Haus of Requiem

When Haus of Requiem first partnered with Atlas, it was a new name in a competitive market. The brand had ambition, a distinct aesthetic, and a strong founder vision, but no digital foundation. Our goal was to create visibility, credibility, and consistent demand through strategy and storytelling.

We began by defining the brand’s visual and narrative language. Luxurious yet approachable, focused on the sensory experience rather than promotion. Content strategy prioritised authenticity, showing the care, texture, and calm that defined every treatment. The result was an online presence that conveyed trust and emotion from the very first impression.

As visibility grew, engagement became conversion. Corinne went from a handful of weekly bookings to a fully booked calendar, sustaining growth entirely through organic reach. We equipped her with the knowledge and systems to manage content creation, scheduling, and performance measurement independently.